Short answers, written like a human.
Boost Mindset is the family of four apps built by Boost Innovation for youth sport: Coach Mindset (for the coach on the bench), Parent Mindset (for the parent in the car), Mindset Reps for Athletes (for the kid in the jersey), and Official's Mindset (for the person with the whistle). Same long game philosophy. Four different vantage points. One playbook. All four are live on the App Store.
Coach Mindset helps coaches plan, run, and reflect on sessions. AI practice planning across 45+ sports, a live drill timer, a 60 second reflection habit, and a personalized learning path.
Parent Mindset helps parents navigate the moments that actually shape an athlete's relationship with sport. The car ride home, the angry email to the coach you should not send, the night your kid says they want to quit. Sixty three articles, thirty Right Now situations, twenty two guided pathways.
Mindset Reps for Athletes helps developing athletes 12 to 22 build the inner game. Mental skills, identity, self awareness, Game Mode for the moments inside competition. Live on the App Store.
Official's Mindset helps referees, umpires, judges, and officials build composure, consistency, and longevity in the hardest job in the building. Game Mode for officials, conflict scripts, calibration tracking. Live on the App Store.
Official's Mindset is the fourth Boost Mindset app, built for referees, umpires, judges, and officials in youth and amateur sport. It includes:
Live on the Apple App Store.
Yes. All four apps are live on the App Store today: Coach Mindset, Parent Mindset, Mindset Reps for Athletes, and Official's Mindset. They also work on the web and on Android.
Yes. The Family bundle ($14.99/month) unlocks all four apps for one household with four athlete seats included. All four apps are live, so the bundle is fully active today.
Five pillars that drive every choice in every app:
Read the full framework at boostmindset.org/framework.
Four research streams. Long Term Athlete Development (LTAD), the stage based model used by national sport bodies worldwide. Self Determination Theory, the psychology of intrinsic motivation, autonomy, competence, and relatedness. Sport psychology, particularly the parts about regulation, identity, and post performance debriefing. And officiating science, particularly consistency research, conflict de-escalation, and the literature on referee burnout and retention.
Forty five plus, including twenty one para and adaptive disciplines. Coach Mindset is sport specific in its drill library and methodology recommendations. Parent Mindset and Mindset Reps for Athletes are sport agnostic by design, because the parent script and the athlete's inner game are universal. Official's Mindset covers the major team and combat sports (basketball, soccer, hockey, football, baseball, lacrosse, volleyball, wrestling, martial arts, boxing) and expands from there.
Boost Innovation is a Calgary based behavioural science technology company founded by Ken King, a former collegiate basketball coach, published author, and altMBA graduate. Beyond Boost Mindset, the company also builds GRW Project, a behavioural performance analytics platform for sport, HR, and executives. Read more at boostmindset.org/founder or boostinnovation.ca.
Yes. Two tiers. Programs for clubs, academies, schools, and federations: custom-quoted, multi-app deployment across coaches, parents, athletes, and officials, org dashboards, compliance tracking, SSO, custom branding, dedicated success manager. Enterprise for national federations, leagues, large school systems, and officials associations: everything in Programs plus SAML/SCIM SSO, SOC 2 Type II, data residency, federation curriculum integration, executive analytics, API access, and a dedicated solutions architect. Read more at boostmindset.org/programs or email info@boostinnovation.ca.
Enterprise is the highest Boost Mindset deployment tier. Built for organizations operating at federation, state, province, or national scale: National Sport Organizations, professional officials associations, state athletic associations, multi-province leagues, and school systems with thousands of coaches across hundreds of schools.
Enterprise includes everything in Programs, plus:
Read more at boostmindset.org/programs#enterprise or email info@boostinnovation.ca.
Every paid plan starts with a seven day free trial. No charge until day eight. Cancel anytime, no questions asked. Inside the first month there's a thirty day refund if it's not what you expected. Crisis content across all four apps is always free, regardless of subscription tier.
Email a real human at info@boostinnovation.ca. One business day reply.
The best new writing across the Boost Mindset family, plus one tactic to bring to practice or the car this week.