Ken King.
Why I built this.

"The most important decisions about people are almost always made with the least amount of data. I built Boost Innovation to change that."

I spent years as a collegiate basketball coach. Long enough to watch the same pattern repeat, in different jerseys, every season. A thirteen year old who used to love the game shows up to tryouts looking like they're going to the dentist. The talent is fine. The body is fine. Something else is breaking. The part of the game that doesn't show up on the highlight reel.

Then I'd talk to the parent. Anxious, well meaning, exhausted, and operating with no playbook for the moment. Then I'd talk to the coach the kid came up under. Same thing. Smart people. Caring people. All trying to do something hard, alone, with no shared language. The kid was the one paying the bill.

I went and did the altMBA. I started Boost Innovation to measure culture and behaviour inside organizations. Then to ask the harder question: could we build something that actually changes the trajectory of a young athlete?

The answer wasn't an app. It was three apps. Because the kid doesn't have one sideline. They have three.

So we built Coach Mindset for the adult planning the session, and Parent Mindset for the adult driving home. Both are on the Apple App Store today. Athlete Mindset, for the kid in the jersey, is the third sideline. It launches next. Same long game philosophy. Same research base. LTAD, self-determination theory, sport psychology. The boring kind that actually works. Different vantage points, finally syncing.

If that sounds personal, it is. This is the product I wish had existed when I was coaching at twenty six. When my players' parents needed something other than my voicemail. When my players needed a way to talk to themselves at 11pm before a big game that didn't start with "just relax."

Boost Innovation builds behavioural science platforms grounded in peer-reviewed research and designed for the practitioners who need them most. The flagship product is the GRW Project, our behavioural performance analytics engine. Boost Mindset is what happens when that science meets youth sport.

Pick a sideline. We built this for you.